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CHELSEA STRATEGIES

Unlocking High-Value DSP and Brand Partnerships 

Chelsea Strategies helps SSPs and commerce media networks uncover high-value DSP and brand opportunities - and act on them.

Get the insights and support to win top-tier partners and grow your programmatic revenue.

We are proud to be an Inc. Power Partner, an award that recognizes companies delivering outstanding results, helping clients navigate growth, overcome challenges and achieve success.

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CHELSEA STRATEGIES

Strategic Consulting Services and Solutions to Fit Your Unique Business Needs

Working with Chelsea Strategies gets you decades of experience in the AdTech Industry, Go-To-Market Strategies, and Talent Development, giving you high-level expertise from day one to accelerate your partnerships, growth, and progress.

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Accelerate Your AdTech Partnerships

Our expertise, network, and insight into AdTech trends can supercharge your partnerships for long-term success. Whether you need to scale, expand into the US and global markets, or stay ahead of industry trends, we're here to guide your growth at every stage of your AdTech journey.

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Helping You Go Further, Faster

Our expertise, network, and insight into the AdTech landscape help you build stronger partnerships with programmatic platforms and brands.

Whether you’re scaling, entering the U.S. market, or expanding globally, we're here to support your growth at every stage.

 

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OUR CLIENTS

Trusted by industry leaders to deliver high impact solutions that fuel partnership driven growth.

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MARKET INTELLIGENCE

Smarter Moves Start with Sharper Signals

Chelsea Strategies' Market Intelligence delivers actionable insights to grow partnerships with DSPs and brands by:

  • Bridging gaps and limitations of internal data.
  • Identifying missing demand from partners.
  • Uncovering opportunities for strategic, high value partnerships.
  • Using data-backed insights to inform go-to-market strategies.

Market Intelligence combines data and insights for quick action and big impact.

PRODUCTS

Drive Product & Partnership Growth

You know the destination, but need the right road map. Do you need to:

  • Benchmark competitors to find your differentiator?
  • Plan a go-to-market strategy for your product?
  • Overcome a hurdle blocking your progress?

Our team helps you navigate topics like supply path optimization (SPO), curation and AI and tap into the best practices you need to be successful in times of transition and transformation.

 

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AI & MACHINE LEARNING

Get Ahead of the AI & Machine Learning Curve

While AI and achine learning have been used in AdTech for over 20 years, many companies are just beginning to explore their impact. Chelsea Strategies offers workshops and services to prepare your business for the AI-driven future, no matter your industry. Do you need:

  • An introduction to AI and ML in AdTech?
  • Insight into how these technologies will transform your industry?
  • Scalable training for your team, from beginner to advanced?

We provide in-person or virtual sessions tailored to your needs, with all materials and guidance your business requires.

PRODUCTS

Drive Product Growth

You know the destination, but need the right road map. Do you need:

  • Benchmark competitors to find your differentiator?
  • Plan a go-to-market strategy for your product?
  • Overcome a hurdle blocking your progress?
  • Foster a growth mindset and foster change?

Our team helps you navigate transitions and capitalize on industry shifts like Privacy changes and AI. With expertise in market research, strategy, and competitive insights, we'll make your next steps feel effortless.

"Nothing is more rewarding than seeing a client land a new top tier partnership. With our new Market Intelligence offering, clients are better equipped than ever before to win and grow partnerships with industry leaders like Amazon, Applovin, Yahoo and many others."

-Greg MacDonald, Founder & CEO

TALENT DEVELOPMENT

Empowering Growth Through Personalized Talent Development

Whether you’re looking to boost success for individuals or teams, Chelsea Strategies has a proven track record of helping professionals achieve the next level, including:

  • Coaching for those stepping into new roles or planning their next step, such as a promotion or role pivot.
  • Development for teams driving major projects or navigating periods of change.
  • Tools and support for exploring new opportunities, including self-employment.

Our decades of experience learning and mentoring, and our genuine love of helping others make us uniquely qualified to help you or your teams.

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Propel comes with everything you need to get your business rolling.

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Our Goal

Meeting our clients needs is our first and only priority. Ultimately, we only feel successful when our clients are happy throughout the entire process.

Greg

Managing Partner

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100,000+

Students worldwide

100,000+

Students worldwide

100,000+

Students worldwide

100,000+

Students worldwide

Recent Post

Our Latest Blog Post

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AdTech Events Consulting
  • May 6, 2025 4:51:57 PM

Mid-Market Momentum: Key Takeaways from POSSIBLE 2025

AdTech Consulting
  • Apr 10, 2025 4:54:40 PM

Q1-2025 AdTech Trends

AdTech
  • Apr 10, 2025 4:43:12 PM

Celebrating Yahoo’s 30th Birthday

AdTech Consulting
  • Apr 10, 2025 4:32:55 PM

We Made the Inc. Power Partner List

AI & MACHINE LEARNING

Get Ahead of the AI & Machine Learning Curve

While AI and achine learning have been used in AdTech for over 20 years, many companies are just beginning to explore their impact. Chelsea Strategies offers workshops and services to prepare your business for the AI-driven future, no matter your industry. Do you need:

  • An introduction to AI and ML in AdTech?
  • Insight into how these technologies will transform your industry?
  • Scalable training for your team, from beginner to advanced?

We provide in-person or virtual sessions tailored to your needs, with all materials and guidance your business requires.

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