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Upcoming Webinars & Conferences

Join us live or virtually at an upcoming event to discuss industry trends and opportunities.

All Events

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Mid-Market Momentum: Key Takeaways from POSSIBLE 2025
By Greg MacDonald 6 May 2025
POSSIBLE is starting to feel like adtech’s unofficial new year. And one theme was hard to miss:...
read more
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How Programmatic Grows Up: Highlights from the Tercept Podcast
By Greg MacDonald 16 June 2025

I recently joined Tercept CEO Gourav Chindlur on the Terceptpodcast to talk about what’s next for...

read more
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Building Mode
By Greg MacDonald 25 July 2025

At Chelsea Strategies, we spend a lot of time helping our clients lead — whether that’s in...

read more
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January 6 - 9, 2025

CES

We’re Heading to CES 2025! If you’re an SSP or retail/commerce media network looking to grow your programmatic partnerships, we’d love to meet with you!

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January 12 - 14, 2025

National Retail Federation (NRF)

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April 28 -30, 2025

Possible 2025

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CHELSEA STRATEGIES

Strategic Consulting Services and Solutions to Fit Your Unique Business Needs

Working with Chelsea Strategies gets you decades of experience in the AdTech Industry, Go-To-Market Strategies, and Talent Development, giving you high-level expertise from day one to accelerate your partnerships, growth, and progress.

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Accelerate Your AdTech Partnerships

Our expertise, network, and insight into AdTech trends can supercharge your partnerships for long-term success. Whether you need to scale, expand into the US and global markets, or stay ahead of industry trends, we're here to guide your growth at every stage of your AdTech journey.

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Accelerate Your AdTech Partnerships

Our expertise, network, and insight into AdTech trends can supercharge your partnerships with DSPs and SSPs for long-term success. Whether you need to scale, expand into the US or global markets, or stay ahead of industry trends, we're here to guide your growth at every stage of your journey.

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AdTech Growth

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Market Expansion

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Trend Insights

OUR CLIENTS

Trusted by industry leaders to deliver high impact solutions that fuel partnership driven growth.

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MARKET INTELLIGENCE

Unlock Competitive Advantage with Market Intelligence

Chelsea Strategies' Market Intelligence product delivers actionable insights to boost revenue from your programmatic partnerships by:

  • Bridging gaps and limitations of internal data.
  • Identifying missing demand from partners.
  • Uncovering opportunities for strategic, high value partnerships.
  • Using data-backed insights to inform go-to-market strategies.

Market Intelligence combines data and insights for quick action and big impact.

PRODUCTS

Drive Product & Partnership Growth

You know the destination, but need the right road map. Do you need to:

  • Benchmark competitors to find your differentiator?
  • Plan a go-to-market strategy for your product?
  • Overcome a hurdle blocking your progress?

Our team helps you navigate topics like supply path optimization (SPO), curation and AI and tap into the best practices you need to be successful in times of transition and transformation.

 

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AI & MACHINE LEARNING

Get Ahead of the AI & Machine Learning Curve

While AI and achine learning have been used in AdTech for over 20 years, many companies are just beginning to explore their impact. Chelsea Strategies offers workshops and services to prepare your business for the AI-driven future, no matter your industry. Do you need:

  • An introduction to AI and ML in AdTech?
  • Insight into how these technologies will transform your industry?
  • Scalable training for your team, from beginner to advanced?

We provide in-person or virtual sessions tailored to your needs, with all materials and guidance your business requires.

PRODUCTS

Drive Product Growth

You know the destination, but need the right road map. Do you need:

  • Benchmark competitors to find your differentiator?
  • Plan a go-to-market strategy for your product?
  • Overcome a hurdle blocking your progress?
  • Foster a growth mindset and foster change?

Our team helps you navigate transitions and capitalize on industry shifts like Privacy changes and AI. With expertise in market research, strategy, and competitive insights, we'll make your next steps feel effortless.

"Nothing is more rewarding than seeing a client land a new top tier partnership. With our new Market Intelligence offering, clients are better equipped than ever before to win and grow partnerships with industry leaders like Amazon, Applovin, Yahoo and many others."

-Greg MacDonald, Founder & CEO

TALENT DEVELOPMENT

Empowering Growth Through Personalized Talent Development

Whether you’re looking to boost success for individuals or teams, Chelsea Strategies has a proven track record of helping professionals achieve the next level, including:

  • Coaching for those stepping into new roles or planning their next step, such as a promotion or role pivot.
  • Development for teams driving major projects or navigating periods of change.
  • Tools and support for exploring new opportunities, including self-employment.

Our decades of experience learning and mentoring, and our genuine love of helping others make us uniquely qualified to help you or your teams.

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Propel comes with everything you need to get your business rolling.

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Our Goal

Meeting our clients needs is our first and only priority. Ultimately, we only feel successful when our clients are happy throughout the entire process.

Greg

Managing Partner

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100,000+

Students worldwide

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Students worldwide

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Students worldwide

Recent Post

Our Latest Blog Post

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AdTech Consulting podcast
  • Jul 25, 2025 12:41:23 PM

Building Mode

AdTech Consulting podcast
  • Jun 16, 2025 9:15:03 AM

How Programmatic Grows Up: Highlights from the Tercept Podcast

AdTech Events Consulting
  • May 6, 2025 4:51:57 PM

Mid-Market Momentum: Key Takeaways from POSSIBLE 2025

AdTech Consulting
  • Apr 10, 2025 4:54:40 PM

Q1-2025 AdTech Trends

AI & MACHINE LEARNING

Get Ahead of the AI & Machine Learning Curve

While AI and achine learning have been used in AdTech for over 20 years, many companies are just beginning to explore their impact. Chelsea Strategies offers workshops and services to prepare your business for the AI-driven future, no matter your industry. Do you need:

  • An introduction to AI and ML in AdTech?
  • Insight into how these technologies will transform your industry?
  • Scalable training for your team, from beginner to advanced?

We provide in-person or virtual sessions tailored to your needs, with all materials and guidance your business requires.

Screenshot 2024-10-16 at 10.15.00 PM
https://22133255.fs1.hubspotusercontent-na1.net/hubfs/22133255/IMG_4889.jpeg
Mid-Market Momentum: Key Takeaways from POSSIBLE 2025
By Greg MacDonald 6 May 2025
POSSIBLE is starting to feel like adtech’s unofficial new year. And one theme was hard to miss:...
read more
https://22133255.fs1.hubspotusercontent-na1.net/hubfs/22133255/1750076841683.jpeg
How Programmatic Grows Up: Highlights from the Tercept Podcast
By Greg MacDonald 16 June 2025

I recently joined Tercept CEO Gourav Chindlur on the Terceptpodcast to talk about what’s next for...

read more
https://22133255.fs1.hubspotusercontent-na1.net/hubfs/22133255/Untitled%20design%20%284%29-2.png
Building Mode
By Greg MacDonald 25 July 2025

At Chelsea Strategies, we spend a lot of time helping our clients lead — whether that’s in...

read more

WHY CHOOSE US

Upcoming Webinars & Conferences

Join us live or virtually at an upcoming event to discuss industry trends and opportunities.

view more

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